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Studio PRIMER is part of PRIMER Media, a social enterprise that delivers 50 per cent of profits to the Women’s And Girls’ Emergency Centre, Sydney. PRIMER is led by Anna Saunders and Felicity Robinson.

Anna Saunders has spent nearly two decades working as a journalist. She began her career as a newspaper reporter, before going on to become the executive editor of marie claire Australia and the digital content director of fashion and beauty titles at Pacific Magazines, including marie claire and InStyle. She has also worked in London, where she was associate editor of British marie claire and a features editor at The Sunday Telegraph.

After starting her career at the London Evening Standard, Felicity Robinson moved to Australia, working at The Age and Sunday Life before moving to marie claire, where she held several editorial roles culminating in deputy editor. She has written for a range of newspapers and magazines, including SHE and Glamour UK.

What sets us apart

 

We have decades of experience as journalists, working on a range of newspapers, magazines and websites – in Australia and internationally. We understand the power of storytelling. Our combined experience as senior editors means we have an extensive network of writers, photographers, stylists and content creators to call upon.

We also operate a sister media site, PRIMER, which delivers high-quality journalism, fashion, beauty and lifestyle content. In an ever-changing media landscape, our editorial work with PRIMER ensures that the insights we offer clients – on social media, digital media, new talent and trends – are fresh and relevant.

We can also offer Studio PRIMER clients the opportunity to amplify their brand and reach new audiences via PRIMER.

Studio PRIMER is an accredited social enterprise

 

PRIMER was certified as a social enterprise by Social Traders on February 15, 2021. A social enterprise is a for-profit business that is committed to addressing social issues.

Social Traders, which is Australia’s leading social enterprise organisation, describes it as: a business that operates with a primary social, cultural or environmental purpose; derives a substantial portion of revenue from trade; and reinvests profits towards its purpose such that public benefit outweighs private benefit.